BMW Group Malaysia, in partnership with its authorised dealer, Wheelcorp Premium are partnering this year’s World Chinese Entrepreneurs Convention (WCEC) with a fleet of its latest BMW i electric vehicles.

The 17th WCEC – a Conference that is held once every two years – is organised by the Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM) at the Kuala Lumpur Convention Centre from 9^th to 11^th September, 2024.  The convention brings together influential Chinese entrepreneurs and business leaders from around the world, as well as representatives of various trade chambers in Malaysia – for engagement with policy makers, as well as for business networking and collaboration.

Sashi Ambi, Director of Corporate Communications and Sustainability at BMW Group Malaysia said, “The WCEC is a forum that fosters innovation and future-forward thinking, qualities that align perfectly with the spirit of the BMW Group as we continue developing cutting-edge technologies and sustainable solutions that drive the future of mobility.  Our BMW i electric vehicles – including the BMW i5 eDrive40 M Sport and BMW i7 xDrive60 M Sport present here – embody these very key principles. In partnership with our trusted dealer partner, Wheelcorp Premium, we are proud to be the event’s official vehicle sponsor, providing a seamless and premium chauffeuring experience for delegates with the latest advancements in Electrified Mobility.”

Jayden Liew, Managing Director of Wheelcorp Premium said, “At Wheelcorp Premium, we are committed to delivering not just vehicles but exceptional experiences that embody the excellence and innovation of the BMW brand. The WCEC gives us the opportunity to showcase to delegates from around the world that this premium experience continues seamlessly, as we move into the era of Electrified Mobility.”

More than 4,000 delegates gathered at the 17^th WCEC, with over 3,000 international foreign delegates representing entrepreneurs from across the globe. Throughout the Convention, delegates were provided with innovative and comfortable mobility via the state-of-the-art BMW i5 eDrive40 M Sport and BMW i7 xDrive60 M Sport vehicles. Electric vehicles are a vital part of this Convention, with the state-of-the-art electric vehicles enhancing the experience for delegates, while giving them a glimpse of the future of mobility.