The Dongfeng BOX, a fully electric vehicle by Dongfeng Motor, has officially made its debut in Malaysia, marking yet another milestone in the nation’s journey towards sustainable transportation. Exclusively distributed by Central Auto Distributors Bhd (CADB), a subsidiary of PEKEMA, the Dongfeng BOX aims to enhance the EV market by offering a practical yet innovative solution for urban mobility.

With a starting recommended retail price (RRP) of RM100,000, the Dongfeng BOX stands out with its modern design, spacious interior, and reliable electric vehicle technology. The launch positions it as a strong contender in the compact EV segment, catering to the growing demand for zero-emission vehicles.

1.     Dongfeng BOX Features and Pricing

The Dongfeng BOX is available in two variants, both offering a unique blend of performance, comfort, and advanced technology. The official pricing is as follows:

• Dongfeng BOX E2: RRP RM100,000.00
• Dongfeng Box E3: RRP RM113,000.00

The EV is offered in a range of vibrant colors, including White, Purple, Green and Blue. Each purchase is backed by a comprehensive warranty: an 8-year / 150,000km high-voltage battery warranty and a 5-year / 150,000km vehicle main parts warranty.

Incentives for Early Bird

To celebrate the launch, the early bird customers who book the Dongfeng BOX will enjoy an early bird privilege worth more than RM5,000 which includes:

1. Portable charging unit worth RM1,088
2. Complimentary front cabin storage worth RM1,250
3. Choose one (1) item:
   – 1 year charging credit worth RM3,000 (subject to fair usage policy)
   – home wall charger worth RM3,288 or
   – service maintenance worth RM3,000.

Performance and Range

The Dongfeng BOX is powered by a Mach E 10-in-1 Class-Leading High Energy Efficiency with 70kW maximum power and 160N-m pear torque. It boasts an impressive driving range of 430 km (E3-variant) on a single charge, supported by its state-of-the-art lithium-ion battery. For drivers seeking convenience, the vehicle supports fast charging, enabling a 30- 80% charge in just 30 minutes.

Designed for Safety and Comfort

Equipped with advanced safety features such as Adaptive Driver Assistance Systems (ADAS), automatic emergency braking, and intelligent cruise control, the Dongfeng BOX ensures a safe and seamless driving experience. Inside, the vehicle offers a spacious cabin with smart connectivity features, including a large infotainment screen, Apple CarPlay, and Android Auto.

Statement from President of PEKEMA

Speaking at the launch, Datuk Hj Mohamed Nazari Bin Noordin, President of PEKEMA, highlighted the significance of the Dongfeng BOX in Malaysia’s EV landscape:

“The introduction of the Dongfeng BOX is a testament to our commitment to advancing sustainable mobility in Malaysia. This model combines affordability, innovation, and environmental stewardship, making it an ideal choice for eco-conscious consumers.”

Statement from CADB Operations Director

Dato’ SM Zulkifli Bin SM Amin, Operations Director of CADB, emphasized the importance of the Dongfeng BOX in accelerating Malaysia’s EV transition:

“The Dongfeng BOX is more than just a vehicle; it represents a commitment to innovation, sustainability, and operational efficiency for Malaysian businesses. This launch underscores our dedication to promoting sustainable mobility and supporting businesses in their green journey.” CADB has also unveiled plans to strengthen its after-sales service network, with 16 authorized dealers nationwide and 2 CADB experience centres in Klang Valley ready to serve customers.

Dongfeng and PEKEMA Official Communication Channel

Dongfeng Motor Corporation Official Website: http://www.dongfeng-global.com/

Dongfeng Motor Facebook: https://www.facebook.com/DongfengMotorCorporationGlobal
Dongfeng Motor Tik Tok: https://www.tiktok.com/@dfmotor

PEKEMA Website: https://pekema.org.my/

CADB Website: https://cadb.com.my
CADB TikTok: https://www.tiktok.com/@dongfengboxmy
CADB Instagram: https://www.instagram.com/dongfengcarsmy
CADB Facebook: https://www.facebook.com/cadb