PROTON is proud to announce that bookings for the All-New PROTON X50 are now officially being accepted following a vibrant ceremony at Setia City Mall, aptly themed “All-New PROTON X50: READY TO ROAR”.

Since its debut in 2020, the PROTON X50 has redefined the SUV segment in Malaysia, with over 140,000 units sold, positioning it as the nation’s best-selling B-segment SUV for five consecutive years and reflecting its strong appeal amongst discerning Malaysian drivers. Developed together with its joint venture partner Geely, who sell it as the Binyue and Coolray in other markets, it is truly a global product with over 1.2 million combined sales across 51 nations.

A New Benchmark in Design, Safety, Performance and Connectivity

The All-New PROTON X50 raises the bar with a bold new design, upgraded ADAS Level 2, and a next-gen 14.6-inch infotainment system—now featuring the world’s first Bahasa Melayu voice recognition for a uniquely local driving experience.

Powered by a new i-GT 1.5 TD engine and 7-speed DCT, it delivers 133 kW and 290 Nm, accelerating from 0–100 km/h in just 7.6 seconds—0.3 seconds faster than the previous model. With a 4.7% boost in fuel efficiency, the All-New PROTON X50 sets a new benchmark in performance, tech, and economy.

Offered in three dynamic variants – Executive, Premium, and Flagship – the SUV has been designed to cater to evolving lifestyle needs while reinforcing PROTON’s commitment to intelligent mobility.

The overall new add-on features are valued at more than RM10,000.

READY TO ROAR Package:

For a limited time only, customers who place their bookings from 5th July 2025 until the official launch date will enjoy the exclusive Early Booking Offers, limited to the first 10,000 customers who book and register the car:

• RM1,000* cash rebate.
• Special edition Touch ‘n Go card.
• Exclusive GEMPAK! Deal – to be revealed during the official launch ceremony.

*Terms and conditions apply

De Fam Powers the “All-New PROTON X50 Ready, Set, Roar”

To amplify the bold spirit of the All-New PROTON X50, PROTON has collaborated with Malaysian powerhouse girl group, De Fam, to launch the official anthem, “All-New PROTON X50 Ready, Set, Roar”. This energetic track embodies the bold and progressive spirit of the model and will be featured prominently across social media platforms, campaign content, and live performances throughout the key event.

ROAR OF AMAZEMENT TOUR Begins

Starting this weekend, the Roar of Amazement Tour kicks off nationwide, bringing the All-New PROTON X50 closer to you! Be the first to discover it in person, meet your favourite influencers, and stand a chance to win exclusive prizes through exciting, unique activities. Don’t miss your chance to experience the No.1 B-segment SUV that’s reshaping expectations across Malaysia!

Book Now – Be Among the First

Malaysians are encouraged to visit Setia City Mall on 5th and 6th July, selected PROTON showrooms, or PROTON’s official website (Proton.com) to place their bookings and be among the first to own this game-changing SUV. The All-New PROTON X50 redefines value through its Stylish Design, Powerful Performance, Outstanding Safety, Revolutionary Intelligence and Total Comfort.

For more details, follow Proton Cars Official on all major social media platforms and stay tuned for updates, roadshow schedules, and exclusive behind-the-scenes content of all exciting marketing activities for the All-New PROTON X50.