Kia Sales Malaysia (KSM) is doubling down on its commitment to customer satisfaction with the launch of the Kia Ownership Experience program. Held at the newly minted Kia Glenmarie 3S Centre from May 11 to 17, the week-long event serves as a strategic touchpoint for the brand to engage with owners, media, and the wider automotive community.

The initiative highlights KSM’s ongoing efforts to elevate after-sales service, technical expertise, and customer support across its nationwide dealer network.

A Vision for Sustainable Growth

Hyung Ho Kim, President and CEO of KSM, emphasized that the program is central to building deeper customer relationships and bolstering brand confidence in Malaysia. He noted that KSM is currently driven by a three-pillar strategy: “Return, Rebuild, and Reposition.”

“This strategy ensures sustainable growth and continuous innovation, providing our customers with a more holistic and seamless ownership experience,” said Kim.

The event also showcased the long-term reliability of the brand, featuring several Kia models on-site that have surpassed the 400,000km mileage mark, proving their durability under local driving conditions.

Streamlined Service and Competitive Costs

Managing Director of KSM, Emily Lek, reiterated the company’s focus on dealer operations and maintaining competitive ownership costs. To support this, Kia operates a dedicated 35,000-square-foot parts warehouse to ensure a consistent supply chain and minimize service downtime.

Lek also detailed Kia’s new 10-step service protocol, designed to enhance customer satisfaction through a meticulous journey—from the initial appointment and technical consultation to vehicle inspection, handover, and post-service follow-up.

Expert Technical Support

Leading the technical sessions was Hyung Gyu Choi, Senior Technical Manager of Kia Ownership Operations, a veteran with over 30 years of experience in after-sales. Over 100 Kia vehicles—including legacy and current models like the Forte, Cerato, Optima, Picanto, Sorento, Grand Carnival, Sportage, and Sephia—underwent specialized inspections.

Owners who booked appointments received complimentary engine oil, Kia windshield wipers, and a professional car wash upon completion. The event was further supported by industry partners including TotalEnergies, Goodyear, TRAPO, and EV Connection, offering exclusive promotions to visitors.

The New ‘Kia Maintenance Plan’

A key highlight of the event was the introduction of the Kia Maintenance Plan, a structured package designed to provide owners with predictable, long-term maintenance costs. The plan covers fully synthetic engine oil, oil filters, air filters, cabin filters, brake fluid, spark plugs, and comprehensive multi-point inspections.

Plan Pricing & Coverage:

Model	Variant	Price	Coverage
Kia Sportage	1.6T	RM2,980	5 Years / 50,000 km
Kia Sportage	2.0	RM3,680	5 Years / 75,000 km
Kia Carnival	2.2D (All variants)	RM3,580	5 Years / 50,000 km

New State-of-the-Art Facility

The program was hosted at the new Kia Glenmarie 3S Centre, soon to be operated by Cycle & Carriage. Spanning 39,240 square feet, the facility features a showroom for up to eight vehicles and is equipped with 20 service bays featuring the latest diagnostic systems and modern technical tools to ensure premium service quality.